I managed the end-to-end customer experience for SVI International’s Amazon storefront, combining UX design, content strategy, visual design, analytics, advertising, and e-commerce operations.

I optimized the storefront’s user flow, information architecture, and product interactions, while creating the visual and written content supporting each listing. Including product graphics, titles, descriptions, bullet points, A+ Content, and informational videos. I also managed approximately $250,000 in annual product inventory through Amazon FBA and used sales and performance analytics to identify opportunities for improvement.

The resulting optimization significantly increased customer interaction and sales, generating more than 3× the previous sales performance and achieving a single month of sales equivalent to the entire previous year's product volume.