UX/UI Design | Data Analytics | E-Commerce

Redesigned and optimized an Amazon shopping experience using data-driven insights, user-centered design, and continuous testing. These improvements contributed to a 4× increase in product engagement and sales year-over-year.

UX Research & Data Analysis

Analyzed customer behavior, sales trends, and product performance to identify usability issues and opportunities for improvement. Used these insights to guide design decisions and optimize the shopping experience.

Visual Design & Product Experience

Redesigned product imagery, thumbnails, videos, and A+ Content to clearly communicate product functionality, dimensions, compatibility, and value. Focused on reducing customer uncertainty and building trust through visual storytelling.

Storefront UX/UI Design

Designed and optimized an Amazon storefront with intuitive navigation, clear information architecture, and improved product discoverability. Continuously refined layouts and content hierarchy using customer engagement data.

Data-Driven Business Strategy

Developed an inventory forecasting algorithm and used performance analytics to identify high-potential products. Created targeted PPC campaigns that achieved an average 14.56× ROAS over three months.

Key Results

• 4× year-over-year growth in engagement and sales

• 14.56× average advertising ROAS

• Improved UX through data-driven design and optimization